Growth is my true north. With over a decade in the game, I’ve worn many hats: I’ve acted as a Head of Product at Nectar Mattress ($1B+ revenue); served as the only growth resource at multiple blitz-scaling DTC tele-health brands; GMing Awara from 0 to 8 figures; and helped Hexclad scale from mid 8 to 9-figure DTC revenue; I’ve developed keen insights into the patterns that enable 8 and 9-figure brands to grow. I founded ColdBru, a fractional growth team, with a singular focus: to drive game-changing results by unlocking hidden brand potential. Leveraging a blend of strategic flair, speed, and precision, I help brands scale their contribution margin and claim their leadership in their respective industries. Innovation is my second nature; I'm the guy who meshes together unconventional tools and techniques to discover fresh growth avenues. ColdBru serves as both a business and a laboratory for testing out my wilder growth theories. I'm wired to tackle new brand challenges and would feel stifled without them. When I'm not orchestrating growth, I recharge through travel, literature, and physical fitness.